Free Night for Reservists: Fattal Hotel Chain Launches Unprecedented Recognition Initiative

An extraordinary recognition initiative for reserve soldiers, unprecedented in scope within Israel's hotel industry, was launched by the Fattal Hotel Chain. This is no longer a symbolic benefit, but a genuine, generous, and tangible 'thank you package' that sets a new standard for appreciation for those who carried months of long service on their backs.

As part of the initiative, every reservist who books two nights at one of the chain's hotels nationwide will receive an additional night as a gift. Alongside the extra night, the package also includes a list of significant benefits: 30% discount on food and beverages, free entrance to the spa complexes, a 15% discount on spa treatments, free entry to Hamei Tiberias (valid for Tiberias hotels), and another equally valuable benefit at the end of the vacation (but that’s a surprise, so we won't reveal it).

Reservists who prefer only two nights can enjoy a 50% discount on the second night when booking 2 nights (valid at hotels in the Center District, Jerusalem, Haifa, Netanya, Ashdod, Rehovot, and Be'er Sheva).

The initiative is valid at all hotels in the chain, for bookings made between December 27, 2025, and January 17, 2026, for utilization during the first quarter of the year (Redemption period: January 1, 2026 – March 31, 2026). It is intended for male and female reservists and their immediate families, subject to presenting a reservist confirmation (Form 3010 confirmation) at the hotel, for new bookings only, and until stock lasts.

It should be noted that 'Fattal and Friends' club members will enjoy an additional 10% discount, and payments can also be made using reservist vouchers.

"This is an unprecedented move. Not in scope, not in value, and not in message," says Nadav Fattal, Co-CEO of the Fattal Hotel Chain, emphasizing, "This is a statement of values. True recognition is measured by actions, not slogans. The initiative was born from the understanding that many reservists returned from service to a demanding routine—families who waited, work that was paused, and cumulative emotional and physical strain. Precisely now, as the dust settles, they deserve to stop, breathe, and truly indulge. This is not 'just another promotion' but a deep thank you to the people who were there for all of us, and we seek to be there for them.”

It is already clear in the hotel industry: this is an exceptional move, compared to what the market is familiar with. One that was born not out of pressure but out of a sense of mission. And sometimes, that makes all the difference.