Matching Outfits for Pets and Their Owners

Matching Outfits for Pets and Their Owners

Shosh Lahav
3 min read
Inspired by the global trend of matching clothes for people and their pets, the TwentyFourSeven store chain and website offer matching outfits, and a recommendation to stop for a taste at the historic kiosk.

It is known that the dog is man's best friend, and many of us raise pets, who are treated as a son or daughter in every way. So, towards the approaching winter, they are also taken care of with appropriate clothing, identical to that of their owners, and the whole family can dress in a similar style and colors.


So here's a cool initiative that brings owners and pets together: The successful fashion brand TwentyFourSeven has launched a new collection in collaboration with the presenter, Maya Kay, who designed a new line of clothing in collaboration with the brand, both for her and for her beloved dog, Matcha. The collection, created inspired by the global trend of clothing for people and their pets, will be sold in the chain's stores and on the website, and will allow all dog lovers to purchase matching clothes for themselves and their pets.


The prominent items: Set of coat and skirt in burgundy and brown, cardigan and shorts stripes that can also be ordered with a matching garment for the dog, oversize shirt with a print of Matcha the dog, Keychain Charm of Matcha the dog * Collection price range 39.90-259.90 ₪


Matcha Pop-up Bar on Rothschild Boulevard, at the First Kiosk: On this occasion, the trendy fashion brand TwentyFourSeven also launched a Matcha Pop-up Bar on Rothschild Boulevard, at the first kiosk in Tel Aviv. This is a refreshing experience in the heart of Tel Aviv: the first Matcha Pop-up Bar of its kind, which will operate for only two weeks at the historic kiosk on Rothschild Boulevard 1. And note that the name given is the name of Maya's cute dog.


The culinary project is led by a partnership with the acclaimed chef, Tomer Tal, who previously won a place on the list of the 50 best restaurants (Best 50), was the owner of the George and John restaurant and now, is behind the opening of the new and intriguing restaurant that will open at the George Hotel in the city center. Chef Tal will lead the Matcha Bar menu which will include green, fresh and creative dishes and cocktails, inspired by the connection between urbanity and the world of nature.


Yifat Pasternak, VP of Marketing of the Renuar Group: "As a fashion company that leads trends, we are always looking for surprising connections that create a complete experience not only from what you wear, but also from what you experience. Matcha, as a symbol of a young, healthy and aesthetic lifestyle, was the natural connection. We set up the pop-up to deepen the connection with the audience outside the store, into the experience of life itself. The collection with Maya Kay represents a complete lifestyle, and the connection with chef Tomer Tal takes it a step further - fashion, food, dogs, families and Tel Aviv - all meet in one place.


Chef Tomer Tal: "The collaboration with TwentyFourSeven felt natural. This is a brand that brings a young, creative and daring approach. I took Matcha as a central raw material and created a green, fresh and precise menu, which connects to the spirit of the city of Tel Aviv and to the experience that the brand conveys. I invite everyone to come and enjoy the unique combination that has been created here."


Rothschild 1 Tel Aviv


Until 24.10


Between the hours of 11:00-17:00


On Friday 10:00-15:00


Until stock runs out


Photo = Maya Kay and the dog Matcha at the historic kiosk in Tel Aviv. Photo Or Gefen

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