Miriam Zaritzky Launches the Next Generation of Scientific Cosmetics in Israel for the First Time with Arkana Solutions

Miriam Zaritzky - a house for advanced cosmetics, is considered an authority in the field of cosmetics and is known as a reliable professional who places technological innovation at the center. Therefore, it is clear to me that any event in which she launches a new product and/or conducts training and demonstration, arouses curiosity, expectations, and a desire to experience it.

And so it was when she launched a series of treatments from the Arkana brand. The series is intended for cosmeticians and dermo-aesthetic clinics and brings the approach of neurocosmetics to Israel. And the truth is, I had no idea what it was...

So what is it? Arkana's neurocosmetics are based on an approach that operates on the skin-neuron-brain axis and focuses on influencing nervous sensory mechanisms and skin response. According to this approach, since the skin is defined as an active nervous organ, equipped with receptors, neurotransmitters and local hormones, any external stimulus or mental stress is processed in skin-nerve pathways and expressed in skin reactions such as redness, sensitivity, itching or a feeling of heat.

Neurocosmetic treatment is based on formulas containing active ingredients that act directly on nerve endings and stress receptors in the epidermis, calming nervous mechanisms, reducing signals of pain and heat, and bringing the skin back into balance.

Arkana a global pioneer in advanced cosmetic solutions: Arkana is one of the global pioneers who have developed a professional and award-winning portfolio of products in the field of neurocosmetics. The brand manufactures original formulas based on scientific and biotechnological discoveries and brings the latest achievements in the field of regenerative medicine.

Arkana products are characterized by a high concentration of active ingredients, which act at the cellular level and break the boundaries of traditional care with an emphasis on deep biological work - as opposed to classic cosmetics.

From the mouth of the hero: Miriam Zaritzky, the official importer of Arkana in Israel: "In a world where many clinics use the same materials and technologies, the ability to treat sensitive and reactive skin through the nervous system presents a new direction. The approach allows to soothe the skin from the inside and open up another way for patients and cosmeticians to understand the sensation and skin reaction, and to promote more precise and intelligent treatments."Zaritzky adds: "As a house for advanced cosmetic solutions, the Arkana series is part of a wide range of groundbreaking solutions that we make accessible, to enable our cosmeticians to achieve more precise, consistent and faster results for their customers. The real power in the field of dermo-aesthetics lies in the ability to create combinations between advanced technologies and formulation preparations, to enable our clinics to achieve better results, and to treat a wide range of skin challenges."

The elaborate launch event was attended by over 150 cosmeticians and professionals from all over the country, who came to learn more about the neurocosmetic approach and the revolutionary series. The participants also enjoyed a performance by comedian Lital Schwartz.

(Photo: Dalia Asher)