Dr. Ira Plotnik Appointed as Scientific Advisor for URIAGE in Israel

The French dermo-cosmetic brand Uriage, one of the world's leading brands in the field of dermo-cosmetics and medical skin care, has chosen Dr. Ira Plotnik, a dermatologist expert, to serve as the brand's scientific advisor in Israel.

Dr. Plotnik, with extensive experience in dermatology and aesthetic treatments, will accompany Uriage's professional activity in Israel. As part of her role, she will help make the scientific knowledge behind the brand's products accessible to the professional and general public, strengthen the connection between the field of clinical research and local needs, and lead initiatives to promote education and information in the field of skin health. Dr. Plotnik will also create professional content for the brand, participate in activities, consult and inform consumers, and deepen the awareness and values of the Uriage brand in Israel.

The Uriage skin care brand, whose products are based on the science of the Triple Skin Barrier, combined with the power of the unique thermal water from the springs of the town of Uriage in France, and active dermatological ingredients to maintain optimal skin health, with over 30 years of expertise, operates in more than 70 countries around the world and is considered a pioneer in the field of dermo-cosmetics that combines science, medicine and care. The brand recently entered the Israeli market and is enjoying great success, with a growing presence in pharmacies and drugstores.

According to Dr. Ira Plotnik: "I am proud to join the Uriage family and be a partner in bringing scientific and technological innovation to the skin of all of us. For me, this is an ideal combination of science, medicine and aesthetics."

Uriage representatives in Israel noted that the choice of Dr. Plotnik is another step in strengthening the brand's scientific and professional presence in the local market and in collaborations with the community of dermatologists in Israel.

Dr. Ira Plotnik: A dermatologist specializing in diseases of the hair and scalp, a graduate of Tel Aviv University. After her studies, she served as a military doctor, in combat units and in significant management positions. She completed a residency in the Dermatology Department at Ichilov Hospital and extensive training in the field of aesthetic medicine and laser. Today she works as a specialist doctor at Maccabi Health Services and in her private clinic.

Photo = Dr. Ira Plotnik. PR photo