Ofer Malls Launch Exclusive Passover Sale: Hundreds of Quality Gifts for Only 25 NIS at 17 Malls Nationwide
In preparation for Passover, the Ofer Malls group is launching the “Hundreds of holiday gifts for only 25 NIS” sale, which will be held at 17 malls across the country, offering a wide variety of festive gifts at the attractive price of 25 NIS.
As part of the sale, which will run from March 17th until the holiday eve on April 1st, hundreds of gifts from leading brands will be offered across various categories, including: housewares, kitchen products, fashion, jewelry, footwear, bags, fashion accessories, cosmetics and grooming products, perfumes, games and toys, books, food products, children's products, and more.
Among the gifts offered for only 25 NIS: S.wear - basic men's T-shirt, women's Vortex shirt; Lea London – tights, pocket mirrors; Arad Textile - apron/tablecloth/cotton rug/pair of pillowcases; GOLF&CO - set of 4 drinking glasses/pair of sports towels/bamboo cutting board/oval baking dish/glass pitcher; Sabon - body scrub/mini body lotion; Tzomet Sfarim – board games/2 pastel melamine cups for children/mandala coloring kit with colored pencils; Polgat - reed diffuser; Body Shop – diffuser/lidded candle/Patchouli body wash/hand cream/lip scrub; April – various 30ml perfumes; Celio – boxers in various colors; Mega Sport – sock pack; Zip – polo shirt; Steimatzky – books such as "Jack and the Geniuses," "Happiness" by Danielle Steel, "Life is a Novel," and a wild flower memory game.
Additionally, 25 NIS gifts will include: Kravitz – kitchen timer, folding trivet/board game; Carter's - various summer rompers; Nimrod – sock pack; Optica Halperin – children's sunglasses; Food Appeal – pitcher/6-piece knife set/striped glass pan/frying pan and silicone spatula/set of 3 opal bowls with lids; Roni Kahn – unisex gourmet necklace/unisex gourmet bracelet; TNX - 3 units of 100g chocolate; Naaman – set of 4 stainless steel kitchen tools, manual food chopper and processor/manual french fry cutter/stainless steel grater with storage container/food thermos; Vardinon – wooden serving tray with gold handles/dish drying mat/laundry basket/wooden butcher block for serving and cutting/bath mat/sleeping pillow; The Cosmetics Store - Smashbox Lip Tint, and more.
To mark the sale, a broad advertising campaign will be launched with an investment estimated at approximately 3 million NIS, starring presenter Adi Ashkenazi and supermodel/host Yael Shelbia. The campaign will showcase the variety of gifts for the whole family that can be purchased at Ofer Malls for Passover. It will launch in the coming days via the McCann advertising agency under the slogan: “Hundreds of holiday gifts for only 25 NIS,” and will include advertising across major media outlets: radio, digital, social media, influencer activity, billboards, and extensive advertising within each of the 17 participating malls.
According to Tali Bar-El, Marketing Manager of the Ofer Malls Group: “Leading up to Passover, and during this challenging time for the State of Israel, it was important for us to enable the public to come to the malls, enjoy the holiday atmosphere, and find an abundance of gifts at an accessible price of only 25 shekels. We see great importance in strengthening local commerce and providing moments of joy and routine for families in Israel. Ofer Malls wish to send a big hug and heartfelt thanks to the IDF soldiers and security forces who work tirelessly for the security of the country, and we wish every home in Israel a happy, quiet, and safe Passover.”
The sale will take place from March 17th to April 1st at the participating malls: Ofer HaKiryon – Krayot, Ofer Grand Mall – Petah Tikva, Ofer Grand Canyon – Haifa, Ofer Grand Canyon – Beer Sheva, Ofer Rehovot, Ofer Bilu Center Outlet, Hutzot HaMifratz Outlet, Ofer Hadera, Ofer HaSharon – Netanya, Ofer Center Nof HaGalil, Ofer Kanyoter – Ness Ziona, Ofer Sirkin – Petah Tikva, Ofer Marom – Ramat Gan, Ofer HaGiva – Givat Shmuel, Ofer Adumim – Ma'ale Adumim, Ofer Harel Mall, and Ofer Nahariya Mall.
A first look at the campaign: