GOLBARY Family Fashion House: Opens Two Branches and Launches Holiday Collection

The GOLBARY fashion house continues to expand and is opening two flagship stores this week in major cities in Israel, with an estimated investment of approximately NIS 2.5 million: a concept store in Dizengoff Center in Tel Aviv and the brand's seventh branch in Jerusalem, located on Kanfei Nesharim Street, joining the flagship store in Malha Mall, Mamilla Mall, Jaffa Street, Ramot Mall, a branch in Center 1 Shopping Center and Hadar Talpiot Mall.

The concept store in Tel Aviv opened this week at the main entrance of Dizengoff Center Mall (49 Dizengoff Street) with an estimated investment of NIS 1.5 million. The store covers an area of approximately 220 square meters and includes 150 meters of entrance floor and approximately 70 meters of upper floor that will serve as a unique styling floor offering VIP customers styling services and personal consultations by professional stylists.

Also opened this week is a Golbary branch at 7 Kanfei Nesharim Street in Jerusalem, on an area of 250 square meters, spread over 2 floors and includes an entrance floor with a variety of new collections from the brand, and a second floor of surplus, including fashion items from previous seasons at unprecedented prices up to 70% off.

The two new branches will launch a range of new Golbary collections, including a festive collection for Rosh Hashanah and the High Holy Days of dozens of designed items in white, alongside new fashion accessories, such as: bags, scarves, hats and more. The new branches will also offer the capsule collection of fashion designer Dror Contento who designed a luxurious evening collection, including, among other things: evening dresses, tailored suits, jackets and vests, shirts, pencil skirts, overalls and more.

According to Moshe Golbary, CEO of Golbary: "Opening two flagship stores in the heart of major cities in Israel is a strategic and important step for Golbary. Our goal is to continue to make the brand accessible with an innovative and meticulous shopping experience that meets the needs of our customers." Golbary added: "The opening of the seventh branch in Jerusalem and a concept branch in Tel Aviv is proof of the great trust and demand for the Golbary brand. Tel Aviv and Jerusalem are an important strategic focus, they are considered the dynamic cities in Israel, with diverse populations and a wide consumer audience that is growing every year."

The GOLBARY fashion house is owned by David, Moshe and Yaakov Golbary, the chain has approximately 85 branches nationwide.

Photograph 2 = Golbary's new branch, Kanfei Nesharim, Jerusalem. Photo PR

GOLBARY upgrades the New Year: Launches a festive, timeless collection, combining classic with modern touches.

The GOLBARY fashion house is launching a festive, timeless collection for the New Year and the High Holy Days, combining feminine classic with modern touches. The collection includes elegant items in a wide range of white shades, ranging from pure white, through off-white to shades of beige and cream, which are must-have colors for the holiday atmosphere and the upcoming autumn season.

Golbary's holiday collection is characterized by feminine, flattering cuts, with modern touches, combining the trends for autumn-winter 2026 and with diverse items suitable for all hours of the day, and can easily be upgraded for holidays and evening.

Among the main items in the collection you can find: suits with vests, suits with jackets and pants in straight or wide cuts. Romantic shirts with lace, crochet, button-down shirts, in V or Nicky necklines. Festive, lightweight dresses, bouclé/knit style dresses, and elegant white dresses suitable for the holiday atmosphere.

The new collection also includes: denim in shades of white, white jeans in various and varied cuts. Thin, feminine knits, in shades of white and beige, a perfect combination for the holiday and the beginning of autumn. Tank tops with delicate lace details, decorated shirts, skirts in classic lines and more. The winning best seller: a classic white jacket with a matching skirt, an iconic item that continues to winter 2026.

Alongside the dominant white colors, modern textures and fashion accessories are incorporated into the items to create an elegant total look that is suitable for holiday evenings and everyday wear: small evening bags, side bags, designed hats, silk scarves, jewelry and more.

According to Yaakov Golbary, chief designer: "We have created a collection that combines festive items but is also suitable for the daily lives of every woman. It is perfect for women who want to upgrade their look on holiday, and combine the items that are characterized by comfort and style, also for work or any event."

Holiday Collection Prices:

Dresses starting from NIS 349.90

Skirts starting from NIS 149.90

Shirts starting from NIS 99.90

Vests starting from NIS 229.90

Jackets starting from NIS 199.90

Tank tops starting from NIS 69.90

Overalls starting from NIS 499.90

Knits starting from NIS 139.90

Bags starting from NIS 149.90

Scarves starting from NIS 99.90

Hats starting from NIS 49.90

Available at Golbary store chain and on the online website: https://www.golbary.co.il/

Photograph = Golbary in the holiday collection. Photo Shay Yehezkel