A.A. Orthopedics Launches ATOM Bomb

When I examined the shoes and after I tried them on, I had 2 problems: which model to choose and which color... The variety is dizzying, the eyes (more precisely the feet) crave both this one and that one, so you have to decide... Don't worry, I finally chose a pair that fits my feet like a glove (soft and enveloping), so I'll be wearing them on a trip this coming weekend.

Meet them, the beautiful and comfortable ones: A.A. Orthopedics is launching for the first time in Israel the Spanish running and outdoor shoe brand ATOM, which has been considered in recent years one of the most innovative and leading brands in Spain and Portugal. The launch is accompanied by two new groundbreaking models, designed for road and trail running, which set a new standard of performance, comfort and design for the Israeli market.

The ATOM brand was born in Spain in 2022 as part of an innovative vision of the Fluchos group, a veteran family company from Arnedo in La Rioja, which has been operating since 1962 and is considered one of the leading manufacturers in Europe. The brand combines a manufacturing heritage of more than six decades with advanced technologies and contemporary design, and offers runners of all levels shoes that provide stability, grip, shock absorption, and durability over time, alongside light weight, comfort, and optimal ventilation.

This is the first entry into Israel of the European brand, which combines local production in Spain with advanced performance technologies, an area in which the local market is mainly controlled by American and Asian brands. With its entry, the brand is launching two innovative models designed for road and trail running, which embody the brand's advanced development and design concept and bring Israeli runners the technological standards that lead the European running community.

- Terra-Max Trail shoes inspired by the extreme world:

The Terra-Max model was developed in cooperation with Mario Roman, the Spanish world champion in Hard Enduro motorcycle riding, and brings the extreme world to the trail running experience. The model weighs only about 310 grams and comes with a 6 mm drop, ATOM GRIP Enduro Extreme sole with 5 mm high lugs for exceptional grip, and combined Mousse Max + Memory Foam padding for advanced cushioning on technical and long routes. Its advantages include a very high level of grip even on rocks, mud and loose ground, excellent support for the ankle and foot, cushioning for long distances, and technical materials that combine breathability and protection against external damage.

In addition, the brand offers the Terra 2.0 model for runners looking for increased performance, with a reinforced grip system, heel reinforcement, Double Foam insole for a higher dynamic response, and a built-in heel protector. The weight of the shoe is only 317 grams.

.Price: 680 shekels per pair

.Sizes: Women 36-41, Men 40-46

- GP-Max High-performance road running:

The GP-Max model is designed for road running and offers a precise combination of cushioning, stability, light weight and a performance-oriented running experience. It is suitable for competition runners, training runners and running enthusiasts who are looking for uncompromising quality. The shoe includes an advanced Mousse Max cushioning system for shock absorption over medium and long distances, an RTPU-reinforced rubber sole to improve grip and response while maintaining lightness and strength, a balanced 8 mm drop to reduce stress on the joints, a light weight of about 273 grams for men and about 230 grams for women, and a technical upper made of airy mesh adapted to the width of the foot.

.Price range: 680-749 shekels per pair

.Sizes: Women 36-41, Men 40-46

All ATOM models are manufactured in Spain under strict quality control, using advanced raw materials and innovative development methods. The brand, which is currently marketed in dozens of countries across Europe and the world, sets a new bar in the global running community and combines values of love of sport, connection to community and nature, alongside a commitment to reducing the environmental impact in production and distribution processes.

The shoes are available for men and women, in a variety of colors and combinations, and are sold at A.A. Orthopedics branches and on the website: https://atom-israel.co.il/home/

(Photo: PR ATOM outside)