Quiet Waters Run Deep: Hadas Mayim Co., a Leader in Israel's Purified Water Dispenser Market

Since the protagonist of the story is water, we must first examine what water is: "Water is a chemical compound which, in its liquid form, is the basis for all known forms of life." So, without water, there is no life for us, which is why the extensive activity of the global water industry in general, and in Israel in particular, is clear to us.

And since we are dealing with Israel, we have another main protagonist in the story—"Hadas Mayim" Co., which is one of the largest companies in Israel in the purified water dispenser market for the general public, for those observing tradition and Shabbat, and for institutions. It also leads the market in innovation, design, and advanced water filtration solutions.

"Hadas Mayim" Company was established in 2003 by businessman Udi Simani, and has sold 160,000 purified water dispensers in the Israeli market to date. The company employs about 100 workers. "Hadas Mayim" Co. markets a variety of water dispensers in leading electrical chains such as E.L.M., Machsanei Hashmal Electric, Shekem Electric, King Store, KSP, and Duty Free, as well as through the company's website call center. The company's CEO and founder is Udi Simani, and the VP of Marketing is Tzachi Selekman – we met both of them at a media launch event.

"Spirit Plus" Dispenser: About 5 years ago, "Hadas Mayim" Company revolutionized the water dispenser market in Israel by launching the first water dispenser with a unique and revolutionary solution for the Sabbath-observing public— the "Spirit Plus" dispenser. The "Spirit Plus" dispenser combines automatic technologies for weekdays and a mechanical solution for operating the dispenser on Shabbat, approved by Badatz Mehadrin and the Institute for Halachic Technology.

The "Spirit Plus" water dispenser (spirit-plus) is a smart, compact, and stylish purified water dispenser. On Shabbat and Israeli holidays, it can be operated using a mechanical system. Hadas Mayim's filtration solutions are differentiated, and their adaptation is carried out according to the water quality at the customer's site. The "Spirit Plus" water dispenser features a meticulous water filtration system with a dense 1-micron filtration level for areas saturated with lime scale. The company provides appropriate filtration solutions that completely address lime scale.

Lotus UV Water Dispenser: The Lotus UV water dispenser marketed by the company is a revolutionary, compact, and stylish water dispenser featuring a touch screen and dual UV LED filtration technology both in the water tank and at the dispensing spout. This product has a protected patent based on a secret formula. The dispenser has a unique patent that distinguishes it from all other dispensers on the market: there is no need to replace the UV lamp.

Hadas TAP: "Hadas Mayim" Company also markets Hadas TAP – a high-quality and reliable under-sink system made in Taiwan, with massive 4-liter water tanks.

"Hadas Mayim" knows how to tailor a solution for every customer and every budget, from cheap and reliable water dispensers to stunningly designed ones: In 2026, Hadas Mayim Company will launch a soda water dispenser, an under-sink system for dispensing hot and cold purified water with a unique mechanism for Shabbat, and a unique water dispenser for the Chinese market.

Udi Simani adds: "The company's vision is to make the field of water dispensers accessible to every consumer, at affordable prices for all, to develop revolutionary products, and to think several steps ahead about every product the company releases to the market.".