Tiv Taam Fulfills Wishes: Donating to Make-A-Wish Israel

Hagai Shalom, CEO and owner of the Tiv Taam Group, and senior management, including Yossi Shalev - VP of Trade and Marketing and Avivit Levy-Naim - Sales and Marketing Manager, held a festive ceremony last night (Tuesday) at the flagship branch in Netanya for the Make-A-Wish Israel foundation, with the goal of fulfilling wishes for children facing life-threatening illnesses.

As part of this initiative, the fundraising campaign of the Tiv Taam chain across its 47 branches nationwide was concluded, having raised a total of 112,750 NIS for the organization. Attending the ceremony was Avi Bar-Aharon, founder of Make-A-Wish Israel.

The ceremony was opened by Hagai Shalom, who said: "I am proud and excited to present the donation collected at Tiv Taam branches to the Make-A-Wish organization today. The foundation works with dedication and inspiration to fulfill wishes for children facing life-threatening illnesses, giving them moments of light, hope, and strength. For us at Tiv Taam, it is a great privilege to take part in such a meaningful human endeavor. I thank our customers and the chain's employees who took part in the fundraising, proving once again how the connection between community, mutual responsibility, and giving can touch hearts and change lives."

Denise and Avi Bar-Aharon, founders of Make-A-Wish, said: "As the founders of the Make-A-Wish foundation in Israel, we are excited and happy about the recurring collaboration with the Tiv Taam chain. These special projects give us the opportunity and the power to reach every sick boy and girl in Israel and succeed in granting them their heart's desire."

Make-A-Wish Israel has been operating in Israel since 1996 and is part of an international organization whose mission is to fulfill the heart's desires of children suffering from life-threatening illnesses. In fulfilling a wish, Make-A-Wish seeks to provide the child and their family with beneficial experiences of joy and laughter during the most difficult period of their lives, along with the strength to cope with difficult treatments. The foundation fulfills wishes for sick children aged three to eighteen.

This year, the association celebrates 30 years of activity and marks the milestone of fulfilling over 6,000 life-changing wishes for sick children.