Also in Safed: The Universe Revolution Expands and Heads North to the City of Kabbalists

The Universe chain, Israel's legendary discount chain, continues its expansion momentum following high demand from customers. A new branch of the chain has opened at 20 Chaim Weizmann Street in Safed.

Unprecedented prices: Universe offers a range of leading products at unprecedented prices. For example: Vitaminchik syrup for 5.9 NIS, RIZELLE jasmine rice for 3.9 NIS per kg, Axe deodorant spray for 3.9 NIS, canola oil for 3.9 NIS, frozen chicken drumsticks for 9.9 NIS per kg. In addition, deep discounts in the fruit and vegetable department: tomato, melon, eggplant, dry onion, white cabbage, packaged carrots, and butternut squash for only 2.9 NIS per kg, and vacuum-packed beets and dry garlic for 2.9 NIS (subject to promotion terms).

The new branches: These are part of the nostalgic comeback of Universe, which was synonymous with an affordable shopping experience until 2003. The branches have undergone upgrades and offer innovative design and service, with a special emphasis on fresh departments: fruits and vegetables, meat, fish, deli, and nuts—offering a variety of high-quality products at affordable prices.

30 branches: The chain now has about 30 branches nationwide and will continue to expand with the aim of bringing the affordable shopping experience to more cities, featuring wide aisles, a large product variety, and all this alongside convenient parking.