Cleopatri: The Brand Focused on Providing Luxurious Hair Solutions

I'm always happy to announce a new or renewed brand or product in the field of beauty and skincare, so please meet: Cleopatri, the hair brand that's changing the rules of the game!

Founded in 2020, the brand focuses on providing luxurious solutions for hair that has undergone treatments such as straightening, coloring, or styling, alongside personal customization for all hair types - curly, wavy, or straight.

During a recently held, particularly festive launch at the Lago complex in Rishon Lezion, the Cleopatri hair brand presented its vision, which is propelling it to become one of the most talked-about names in the world of hair care in Israel. The event was produced at the highest level, hosted by the brand's amazing presenter, Ravit Asaf, who added an elegant and chic presence to the entire celebration.

The launch featured the presentation of a series of flagship products, including a salt-free shampoo, nourishing masks, advanced serums, a leave-in mask, a restorative mask, and a hair perfume, all developed with innovative technology to maintain healthy, radiant, and well-groomed hair over time. One of the central messages of the event was the importance of hair care as an integral part of one's sense of self-confidence and personal presence.

"For me, hair care is much more than just outward appearance," Ravit Asaf shared during the event. "It's the connection to self-confidence, how you feel in front of the mirror, and your inner strength. Cleopatri is a brand that understands this deeply and provides solutions that empower women and give their hair new life."

With a loyal customer base and collaborations with leading hairdressers, Cleopatri continues to establish itself as a brand that brings a real breakthrough. The launch became a celebration of care and aesthetics, marking the brand as a leader in the industry.

(Photo: Shosh Lahav)