Gad Dairies' Next Generation in a Plant-Based Series - Feel Gad
A refreshing culinary milestone: After decades of establishing its status and culinary expertise in the world of dairy and cheese, Gad Dairies is entering the plant-based product category for the first time, bringing the dairy's signature knowledge, product precision, and flavor seal to the world of milk alternatives, and launching - Feel Gad, a new brand featuring a series of 11 new products.
Culinary icon Eyal Shani, known for his love of fresh local ingredients and considered one of Israel's leading chefs, hosted the intriguing press conference and launch event of Gad Dairies this morning (Wednesday) at his restaurant, 'Malka'.
Amir Aharon, CEO of Gad Dairies: "Gad Dairies continues to stand at the forefront of culinary innovation. Our consumers are asking for delicious and unique plant-based products, and we want to provide them with an innovative and high-quality experience. We will bring the expertise we have accumulated over the years to the plant-based product category, thereby expanding the variety of unique, high-quality, and delicious products we offer to consumers."
The series was developed for consumers seeking to incorporate plant-based products into their menu without compromising on taste, texture, and the eating experience. Feel Gad products offer a variety of consumption options throughout the day—from breakfast and coffee, to sandwiches, cooking and entertaining, and desserts.
In the cheeses and spreads category, Feel Gad includes four products: A 24% fat cream cheese-style product based on the familiar texture of Gad’s New York cream cheese; a 24% fat garlic and dill cream cheese-style product; a Labane-style product with olive oil and za'atar; and a 9% fat almond-based spreadable cheese-style product.
In the yogurt category, Feel Gad includes two almond-based products: A natural-flavored Greek-style yogurt and a strawberry and acai Greek-style yogurt. The Greek yogurt is characterized by a creamy texture, balanced acidity, and a clean finish.
Feel Gad's beverage category includes three products: An Intense drink containing 20% oats, an Intense vanilla-flavored oat drink, and for the first time in Israel, a blend combining oats and cashews.
Completing the Feel Gad series are two desserts: Coconut and almond-based Malabi, which comes in a self-assembly kit with rose syrup and peanut and coconut shavings; and Mango Sticky Rice—a dessert inspired by the Thai dish, based on rice cooked in coconut cream.
The launch of Feel Gad joins other moves Gad Dairies has made to expand its activities into new worlds, including the launch of "The New Milk" in collaboration with Remilk and the acquisition of control over Wyler Farm. Distribution of the series' products to retail points began on July 27 and they are available in marketing chains across the country.
(Photo: Yossi Mor)
