"Gad Sameach": A Shavuot of Innovation with Gad Dairy Products

Shavuot is the festival of milk, and Gad Dairy is the brand that leads it. In recent years, Gad has established its position as the holiday's central player, with performance that speaks for itself: in 2025, it led the category's growth and increased its market share to 6.2%, compared to 5.9% in 2024—a growth of 9.1%.

Gad leads in the most sought-after categories for Shavuot: specialty cheeses, mozzarella, yogurt, salty cheeses, butter, cream cheese, and grated cheeses, offering a broad response to every culinary need, from inspiration for festive hosting to solutions for everyday cooking. And when a brand becomes part of the culture, it's felt in the language: the greeting “Gad Sameach” (a play on 'Chag Sameach' - Happy Holiday) has become an inseparable part of the holiday. Because Shavuot is Gad.

This year, Gad presents an unprecedented scope of innovation, with an exceptionally wide range of holiday launches—more than ever before. All were developed with a deep understanding of changing consumption habits, emphasizing a combination of quality, taste, and convenience. Within the world of innovation, Gad continues to lead the Italian cheese scene—with a special emphasis on Stracciatella and Truffle Burrata, which represent spectacular culinary innovation and bring the Italian kitchen experience directly to the Israeli table.

Over the years, Gad was among the pioneers in bringing a variety of Italian cheeses to Israel. Bringing Burrata to supermarket shelves a few years ago was one of the most exciting developments for consumers, and now, following its success and high demand, the Burrata series is expanding with the launch of Truffle Burrata 24%—a unique holiday edition with a rich truffle cream filling and a deep, dominant flavor.

Another significant announcement is the launch of Stracciatella 24%, being introduced to the retail market for the first time, a product marking one of the year's prominent culinary highlights. These are fresh Mozzarella Fresca shreds enveloped in dairy cream, with a soft, caressing texture and a delicate, precise milky flavor. Stracciatella integrates easily into a wide range of dishes—from bruschettas and snacks alongside focaccia, through salads and pastas, to pizzas and pastries—providing an addition that gives depth, creaminess, and a modern twist to any dish.

Gad Dairy aimed and succeeded in bringing the full range of Italian cheeses to supermarket shelves and the Israeli consumer. Alongside these, Gad is launching a variety of new products and special editions for Shavuot: Mediterranean Feta Sauce from the "Gad & Mid" (Gad & Ready) series—the perfect choice for anyone wanting to prepare a high-quality, easy, and impressive meal. Kashkaval Slices—a cheese with a rich character and melting texture, particularly suitable for baking and toasts.

Additionally: Sliced Goat Gouda—under the "Ready to Table" series, a Dutch cheese with a unique cut adapted for convenient serving when hosting, which fits perfectly on a cheese platter. 10% Greek Tzatziki Yogurt—a limited edition expanding the Greek yogurt category into the world of dips, and 6.5% Greek Yogurt enriched with protein—a thick, rich yogurt combining taste with nutritional functionality.

The vast variety of products being launched and reaching the shelves during this period represents Gad's uncompromising vision to bring consumers the most unique and culinary news in the dairy fridge. The new products join Gad's wide range of products, allowing consumers to assemble a rich and diverse Shavuot table that combines beloved classics with culinary innovation.

Amir Aharon, CEO of Gad Dairy: "Shavuot is the peak moment for the world of cheese in Israel—and at Gad Dairy, we work to redefine it every year. Through constant product innovation, a wide range of culinary updates, and the combination of local tradition with international standards, we bring the next generation of the holiday experience to the Israeli consumer. Shavuot 2026 marks the continued development of Gad as the brand leading the cheese sector in Israel."

About Gad Dairy: "Gad" Dairy is the fourth largest dairy in Israel, with a selection of local products with world-encompassing flavors, including Balkan cheeses, Italian cheeses, New York-style cream cheeses, French-style cheeses, fine yogurts, and wonderful dairy delicacies. The dairy's people search the world for inspiration and new flavors, adapting them to the Israeli palate. At "Gad" Dairy, they use cutting-edge modern technology and knowledge acquired around the world, but at the same time continue to rely on family secrets passed down from father to son. For example, Balkan cheeses are produced using almost the same methods that Ezra Gad Cohen brought with him at the beginning of the 20th century from a town in Turkey. Then as now, there is a single taster at the dairy authorized to determine if the cheeses are ready to go to market—Ezra Gad Cohen.